Spring is in the air. Flowers are blooming, music festivals are in full swing, wedding decor is filling our Pinterest feeds, and it’s officially peak bee season. The bummer? While flowers, festivals, and weddings are all still happening, we’re seeing way fewer bees than usual. In fact, the national bee population has fallen by 30 percent over the last decade. Plus, with one-third of the world’s crops relying on cross-pollination to survive, a world without bees looks pretty bleak.
Luckily, many brands are recognizing the need to support the bees and have started to portion their profits, packaging, and voices to help spread the word to save the bees. Below, we round up the five brands making the biggest buzz.
1. Cheerios: This brand really brought the buzz this year. Cheerios had everyone talking last month after they promised to donate wildflower seeds for their #BringBacktheBees campaign and ended up donating more than 1.5 billion seeds. While there has been some controversy surrounding the seeds and their invasive nature, the company has also invested $4 million in partnership with the Xerces Society, which works on behalf of pollinators and plans to host about 3,300 acres of nectar and pollen-rich wildflowers by 2020. They’ve also removed Buzz the Bee from all packages to raise awareness for pollinators.
2. Sweet Home Farm: This granola company is dedicated to down-home baked goodness and has partnered with Glory Bee to help fund research on honeybee Colony Collapse Disorder. Each of their granola cartons has a “Save the Bee” badge right by the nutrition facts — that way, you can follow their good work and read up on honeybee facts while you skim the good-for-you details on the back. (Photo via Sweet Home Farm)
3. Justin’s: Known for their high-quality nut butters, Justin’s launched a corporate social responsibility campaign that creates awareness and educates consumers on pollinator decline after recognizing that honeybees — which help produce two of Justin’s favorite foods, almonds and honey — are dying off at a rate of 44 percent per year. To help, they’ve teamed up with The Xerces Society, People and Pollinators Action Network, and Growing Gardens to help on a nonprofit, state, and hyper local level.
4. Droga Chocolates: This company is known for crafting amazingly delicious and beautiful chocolates. They created a product line, Money on Honey, to help protect pollinators through donations to the nonprofit Project Apis m., which funds research toward health improvements for honeybee colonies.
5. Burt’s Bees: With bees in its name, it’s no surprise the folks at Burt’s Bees have been committed to saving the bees since inception. #SelflessSelfie, their latest campaign which ended earlier this month, made it super easy to lend a helping hand. For every selfie posted with the hashtag, the team pledged to plant 5,000 pollen-filled wildflowers to help feed (and save!) the bees. The company also helps farms be more pollinator friendly and has a non-profit organization dedicated to human and honeybee health.
Know a brand helping the bees? Tweet us their details @BritandCo!
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(Featured photo via Cheerios)