Aerie Swim Wants You to Go #NoFilter and Love Yourself
Categories: Style News

Aerie Swim Wants You to Go #NoFilter and Love Yourself

The most glorious time of the year is right around the corner: summer AKA swimsuit season! If that thought has you running for the gym, Aerie wants you to stop and “Love the Swim You’re In,” the second year of the brand’s body-positivity campaign.

The empowering movement launched last year and counted celebs including Hilary Duff and Vanessa Hudgens among the many who dropped their towels to show off their real-life bods.

Now, in an effort to keep all those good vibes rolling, the retailer is bringing the campaign back for round two. They’re donating $1 up to $10,000 to the National Eating Disorders Association for each and every totally unretouched photo you post to social media from now through June 14.

Simply suit up in your fave bikini or one-piece — it doesn’t have to be Aerie! — snap a photo of yourself, skip the filters (trust us, you don’t need ‘em!), and upload the shot to Instagram, Twitter, or Facebook with the hashtag#AerieREAL.

That’s it! Best excuse for a new swimsuit EVER.

Tag us in your #AerieREAL pics over @BritandCo.

(Photo via Aerie)