You Guys, Bro + Co Was an April Fools’ Joke!
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You Guys, Bro + Co Was an April Fools’ Joke!

Toot our own horns? Don’t mind if we do. Yesterday we announced the launch of a major shift in our company — the shift from Brit + Co to Bro + Co. But NEWSFLASH, it was a total joke. The articles and projects we created were legit (and will live on in all their man bun glory right here), but the concept of changing our entire brand was 100% fake. That being said, it seems like some of y’all would like to see more DIY for dudes here on Brit.co, so we’ve taken note ;)

To celebrate the day, all of the ladies (and men) here at Brit HQ brought their best bro-tittude. Backwards hats, mustaches and bro-tastic puns were all fair game.

Punny DIY tees included myself rocking Little Bro Peep and our fearless leader Brit Morin rocking Bro Money, Bro Problems.

The day’s playlist included songs like: Kiss from a Brose, Bro Diggity, Brohemian Rhapsody, Brotel California and Browtownphilly. We even sent a dedicated email announcing the shift that hundreds of people fell for, including my mom ;)

To relive the beauty that was Bro + Co, head here to see all the articles we posted, or click the links below to find your fave:

– Announcing Our New Site: Bro + Co

– 3 Ways to Style a Man Bun (+ Dog Buns, Too)

– What Your Favorite Plaid Says About Your Personality

– 10 Epic, Off-Beat Bachelor Party Destinations

– How this Maker Went from Living in a Car to Running a Company

– 14 Things Dudes Will Love from Our New Collection

– Download Bromoji, a Brand-New Set of Bro-Inspired Emoji

– 19 Social Media Studs You Should Be Following

– 4 Ways to Style a Scarf in Warm Weather

– Shop These 8 Jewelers That *Aren’t* Jared

– How to Make a Pocket Square + 3 Ways to Fold It

– 6 Apps Every New Dad Needs to Download

– How to Pick Up Hotties Without Saying a Word (Free Printables!)

– Tame That Handlebar With This 2-Ingredient Mustache Wax 

– 17 Decorating Ideas to Give Your Apartment a Lumbersexual Makeover

– Get the Look: 17 Celebrity Dudes with Style You Can Shop

– Style Hack: How to Pop More Collars Without Wearing More Shirts

– Try the Latest DIY Trend: Bro-rigami

– Two Bro-tally New Desktop and Smartphone Wallpapers, Because BROLO!

– How to Pick the Right Beard for Your Face Shape

– How a 10-Day Surfing Trip Launched a Clothing Line

– Mini Style FTW: 2 Ways to Style the Littlest Bros in Your Life

Long Live #BroandCo!