Check Out H&M’s Groundbreaking New Campaign Starring Caitlyn Jenner
Categories: News

Check Out H&M’s Groundbreaking New Campaign Starring Caitlyn Jenner

Caitlyn Jenner may be dominating the reality-TV world with season two of her show I Am Cait at the moment, to say nothing of the show that made her famous family a household name (ahem, KUWTK). And as we’re well aware, she knows a thing or two about sports (the former Olympian was awarded the Arthur Ashe Bravery Award in 2015). Combine that with her style, fashion and fitness savvy, and we can easily see why H&M decided to tap her to be the face of their sporty new campaign.

Yep, Cailtlyn is also a model now. “Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned,” the reality star tweeted along with a pic of herself casually chillin’ in a gym, wearing some sleek black tights and matching zip-up sweat-jacket. And she’s not the first person in her famous fam to be an H&M spokesmodel. If you recall, her supermodel daughter Kendall repped Balmain x H&M.

“For H&M it is important to show diversity and a range of personalities in everything we do,” H&M, who also shared the news on their Instagram account, told WWD. “We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible — in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief.” We could not agree more!

We’re definitely looking forward to more details about what will surely be a seriously stylin’ sporty line!

Are you excited about H&M’s new Caitlyn Jenner fronted athletic line? Tweet us @BritandCo!

(h/t People, photo via Karwai Tang/Getty + H&M/Instagram)