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Find, Try and Buy the Perfect Bra on True & Co

Have you been wearing the same rotation of Victoria's Secret and Maidenform bras since you tossed the shelf bras aside after college? Are you always wondering if you're even wearing the right size? Constantly adjusting your straps and cups? Then it's time to get online and head to True & Co


True & Co just might revolutionize the world of bras, and finding ones that actually fit. We've all had those days when we decide we want to get a bra that fits, we go to a super fancy lingerie store, the woman working there tells you your size, and then tells you they don't have any bras in that size, though it's quite a common one. Great… so now what?

True & Co brings the fitting process online by taking you through a series of questions about how your bras fit, what problems you might be having, etc.

It takes about 2 minutes, and involves absolutely no measuring tape. 

Then they serve up a collection of bras that will work for you – the process is entirely different and totally personalized for every woman. Out of the 16 or so bras they suggest, you choose 3 and you let their experts choose 2. Then, you pay a fully-refundable deposit of $45 to try on all 5. It's like Zappos or Warby Parker… for bras!

You have 7 days to try on your bras. Once you've decided which bras are your favorite, True & Co will refund or charge you based on the bras you're keeping. Each bra is $45, making the whole process fairly affordable and risk-free.

What do you think of True & Co? Is this a service you would use? Do you know of any other tips and tricks for finding the perfect bra? Let us know your thoughts in the comments below or say hi on Twitter.

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