What’s cooler than cool? Solange Knowles. And the 27-year old musician, mom, and breakout style sensation continues to wow us with her every move, including her latest as creative consultant for sportswear brand Puma. Let’s just say that her first footwear collection has completely blown us away.
The three-sneaker collection, called Girls of Blaze, is a flawless pairing of graphic patterns and vibrant color blocks layered to perfection through Knowles’ slick-as-hell eye. Her handpicked collaborators — three acclaimed New York designers — were asked to add their own distinctive touch to each classic Blaze Disc sneaker.
What we first notice on these kicks is their signature twist-to-tighten disc closure. Puma first launched the innovative laceless sneaker back in 1992, a futuristic feature only found on their men’s running shoes until now. But for us, the sneakers’ stand out detail is purely visual: those soles amped up with watercolor brushstrokes, colorful confetti print, and a contrast scallop edge. Pick your poison at $150 per pair — a fairly standard price for such a swoonworthy sneaker.
That Knowles nailed this debut doesn’t come as much of a shock: she’s been killing it as the art director for her own music videos and album artwork for years now, and this collab just goes to show that her color-saturated POV can translate (and dominate) regardless of the medium.
We have to say, the Girls of Blaze lookbook — directed by, you guessed it — is AS dreamy as the sneakers. The visuals of Knowles and co. bumming around two-toned sets in bright basics are simply stunning — the kind of stuff we could stare at forever, if that wasn’t obvious already. Solange, next time you need more orange-lipped models, you know who to call…