Most IKEA addicts are all about the clean lines and effortless efficiency of modern style (and they often use IKEA hacks to take that efficiency to the next level). But what if we told you that IKEA just launched a new collection inspired by *traditional* (read: vintage) Scandinavian decor that would have even the most dedicated modernist pining for the good ol’ days? SÄLLSKAP is inspired by the Scandinavian arts and crafts movement of the late 19th and early 20th centuries, and it just hit stores across the US.
IKEA has always been known for its focus on minimalism, efficiency and smart planning — and SÄLLSKAP is no different. It’s designed to fit in every nook and cranny of your abode, but its colors, prints and style evoke simpler times. Times when furniture was smaller and living spaces were more communal. Times when more people lived in rural environments. Times when bringing people together was the foremost purpose of not only entertaining, but also living.
The SÄLLSKAP collection is rich with Scandinavian country motifs and colors. A light green, cream, pale yellow and burnt orange color palette are the perfect tones for this nostalgic and quaintly romantic collection. Floral motifs (including a fresh take on florals: flowers in a pot!) and arts and crafts-y ones (splatter paint!) bring out the cottage-living artist in every homeowner, while clean lines and a definitive IKEA-like style keep things from feeling at all outdated. Trust us, this is all still very modern.
But it’s a warm kind of modern. A family-focused, painterly, quaint, nostalgic kind of modern. And we’re totally feelin’ it.
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