Lively Lingerie Is Here to Be Your New Fave Swimwear Brand
Categories: Style News

Lively Lingerie Is Here to Be Your New Fave Swimwear Brand

Lively is one of the most exciting leisurèe brands (a phrase they actually coined) on the market right now, with inclusive sizing (bralettes go up to size DDD!) and their awesome initiative to donate 20,000 bras to the homeless. Now, they’re giving us even MORE of a reason to love them, as they’ve introduced us to their next big venture — swimwear.

Featuring 10 pieces in the first collection that range from stunning cutout and scoop-back one-pieces to bikinis with four different top styles (bralette, halter, crop, and bandeau), it’s just as customer-friendly as the now beloved lingerie, with a look for just about every body type.

As the company’s founder (who just so happens to be a Victoria’s Secret alum herself), Michelle Cordeiro Grant, told Refinery 29, the brand’s expansion just a year after its launch is largely due to customer demand. “We would post pictures of our bralettes in print and color-block versions on Instagram, and our girls would instantly comment, ‘I need this in swim, ASAP!’” she said.

Wish granted, and you can shop the resulting line to your heart’s content for $45-$65 — a small price to pay for unique, comfy swimwear that fits the brand’s “leisureé” MO and is sure to cause a splash as you hit the beach.

Check out the collection in full here.

What’s your Lively style? Tell us over @BritandCo.

(Photos via Lively)