Being a famous CoverGirl spokesperson has almost always been left up to celebs. It’s always been quite the announcement when the beauty brand releases its newest spokesmodel, but this time it’s exciting for a new reason: The brand has announced today that its newest model isn’t a Cover Girl, but a Cover Boy, 17-year-old (!) Instagram beauty blogging sensation James Charles.
In her own IG post, current CG model Katy Perry dropped the news, sharing an adorable snap from her and James’s first ever photoshoot. In it, she says, “Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty! #COVERGIRLJames #Glam!”
And with one look at James’s account, it’s easy to see why the blogger was picked. His skills are more than just on point — they are flawless.
On his own account, James posted an adorable video announcing his role as the first ever CoverBoy, and if this video shows anything, it’s that he’s got the look and the personality to carry the brand.
We are loving this all-inclusive choice by CoverGirl and hope that other brands follow suit. This just goes to show that thinking outside the fashion and beauty box can yield some drool-worthy results!
Who is your favorite beauty blogger? Tell us @BritandCo!
(Photo via CoverGirl)