Christina Stembel at Farmgirl Flowers has been part of the Brit + Co family for a while now :) For Christina, the creative process is one that is always changing, evolving and growing. Read on to see why she inspires us. And be sure to check her out in action by taking our Flower Arranging E-Class — spring is just around the corner!
What inspires you? Why do you love to design, create and make?
So many things inspire us! Great design in any area (fashion, culinary, architecture, interior, etc) inspires our color palettes, variety selections, and design aesthetics. I love getting inspiration from others we admire across the creative realm and follow fashion trends to determine what colors will be relevant at that moment.
Tell us how technology has changed and supported what you do.
Almost all of our orders come through our website, so that speaks for itself. Brick and mortar flower shops are dying, as the model doesn’t work given the perishable nature of the product and high overhead, so our online model fixes that problem.
What’s on your studio playlist?
It changes a lot, but right now we’re on a ’90s R&B kick in the studio.
How do you get into the creative flow? How does it feel?
I get into the creative flow a couple ways. First, I’m really big into brainstorming sessions. We have such a creative team, who all care so much about what we’re doing, that they all want to be a part of it. The second way is for me to hole up by myself at the beach (my creative place) and remove all distractions to allow myself personal creative time.
What’s amazing about what we’re doing is that there aren’t any rules. We’re making them up as we go. We’re creating a completely new model, and with that comes the ability to create all the time. There’s the obvious creativity of flower design, and keeping the designs fresh and new, but there’s also the more nuanced ways of creating where we get to figure out better ways to source flowers and materials, innovative ways to market, and what projects and collaborations are going to help build our brand and company. So, long story not so short — we get to create all the time.
See Christina in action by taking our Flower Arranging E-Class.