This Lingerie Brand Used Role Models in Their Latest Ad Campaign
Categories: Fashion

This Lingerie Brand Used Role Models in Their Latest Ad Campaign

We don’t often see the terms “role model” and “supermodel” in the same sentence. Amazing women we look up to don’t generally use the runway as their platform. But now, thanks to Panache, a lingerie company that specializes in larger cup bras, real-life heroines are taking center stage.

Appalled by statistics that 75% of women have few to no role models, they asked some inspiring women to wear their products as part of the Modeled by Role Models campaign. After hearing these ladies’ stories, they have joined the ranks of more publicized idols for us.

The campaign features six amazing women from various fields: sports therapist Amy Hughes, paralympian Hannah Cockroft, model Marquita Pring, non-profit founder Martyna Kaczmarek, singer Mica Paris and nurse Rachel Elliot. These women are from varied backgrounds, but one thing they all have in common is the good they put back into the world as part of their day jobs and passion projects. After reading their bios and watching their interviews, we couldn’t be more in love with these ladies.

Who’s your role model? We’d love to hear about her in the comments. 

(h/t Bustle)