With the introduction of H&M’s Conscious Collection back in 2011, a line exclusively made of ethically sourced, sustainable materials, the Swedish retailer proved that being stylish and eco-friendly are not mutually exclusive. With its most recent iteration, fronted by Olivia Wilde, H&M shows that sustainable style can be flat-out glamorous.
Set to launch in stores and on hm.com on April 16, the collection is full of luxe-looking pieces made for your fanciest spring occasions. The largely white and black palette gives the collection an immediately chic feel, but minimal yet feminine silhouettes elevate it from typical LBD/LWD territory. That along with on-the-pulse details like the kimono-style belt that flatteringly cinches the slinky white slip dress, slitted sleeves that give the black blazer the perfect draped-over-the-shoulder look and flowy asymmetric cut frocks that nail modern-day ethereal.
Other pieces play with one of the runway’s biggest trends: volume. Larger-than-life ruffles make an orange mini dress flirty enough to wear to all your spring weddings, while a pleated peplum turns a basic top into a workwear must-have. And remember, all of this done with organic materials like linen, silk, hemp and cotton, recycled wool and sequins and all at the budget-friendly prices we’ve come to expect from H&M — prices range from $18 to about $350. It’s the epitome of eco-chic.
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(Photos via H&M)