Every year, Pantone announces their selection for Color of the Year. Choosing the Color of the Year is a painstaking, yearlong process — members of the institute travel around the world cataloguing color trends, paying attention to spikes of color in fashion and even looking into deep current films to see what color schemes are being used. Last year, Marsala, a deep maroon-y shade, was crowned 2015’s color pick. This year, however, Pantone completely changed the game.
For the first time ever, Pantone revealed not one, but two picks for Color of the Year. And the colors are *drumroll please*… Rose Quartz and Serenity. Rose Quartz looks something like a baby pink, while Serenity looks like a baby blue. According to Pantone, they chose these colors to remind people to seek “mindfulness and well-being as an antidote to the stress of modern day lives.”
And we have to say, while the color picks certainly are surprising (c’mon, baby pink and baby blue?), they are also very pretty… and calming. Rose Quartz was chosen because it’s a “persuasive yet gentle tone that conveys compassion and a sense of composure,” while Serenity won the bid for its “calming effect, bringing feelings of respite and relaxation even in turbulent times.” And the two colors weren’t chosen for merely their individual characteristics, but also for the fact they work so well together. “With the whole greater than its individual parts,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute, “joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
Ahh, yes, we see that now.
Watch Pantone’s video revealing their color picks below.
What do you think of Pantone’s color picks? Tell us in the comments below!
(Photos via @Pantone)