Watch your back, Kickstarter. Reddit (aka the front page of the internet) is now jumping on board the crowdfunding bandwagon with the aptly named Redditmade. Their new platform works very much like the other crowdfunding sites we know and love. The campaigns will have 30 days to reach their goal. If their target is not reached, those who back the product will not be charged. Throughout the campaign, a status bar will continually update, showing how close the creators are to achieving their goal. Yup, you know the drill.
The platform is open to everyone and anyone, but it was designed with Reddit users in mind. The site says one major reason they launched the platform was to “allow subreddits an easy way to create official subreddit merch for their communities.”
Not surprising considering the website’s reputation, there is an element of community on Redditmade that you won’t find on places like Kickstarter or Indiegogo. If a campaign is overfunded, the moderator can opt to donate the extra money to a charity of their choice. Reddit also claims they will help you get started in your newfound business venture by helping you find sourcing partners, campaign promotion or even production and distribution assistance. How intensive this help will be if the platform totally takes off is hard to tell, but it’s a nice gesture nevertheless.
If you’re panicking about losing the anonymity so revered on the site, you can relax. Users will not be required to reveal their personal information to anyone except payment and shipping providers.
All things considered, it’s hard to see this new platform overtaking a giant like Kickstarter, but it seems like a great way to reach a very specific target demographic and bring a tight knit community even closer together.
Would you back products on Redditmade? Share your thoughts with us in the comments.