Target’s Newest Designer Collab Is Not What You’d Think
Categories: Fashion

Target’s Newest Designer Collab Is Not What You’d Think

We’re about ready for another Target collaboration — don’t you think? The retail giant is fresh off the heels of their uber successful Lilly Pulitizer line and and also recently revealed they’re working with accessory designer Eddie Borgo on a DIYable collection, but apparently they’re not stopping there. The brand has just announced they’re also teaming up with fashion industry favorite Adam Lippes.

Not yet familiar with Lippes? Let us get you up to speed. The American designer gained acclaim during his time at Oscar de la Renta, where he worked as the Global Creative Director. He then launched his own line in 2004. Lippes collections are typically super minimal and refined. Similar to the Olsens’ award-winning brand The Row, Lippes’ pieces are the kind you’re likely to keep forever. But before visions of perfect LBDs and autumn sweaters start dancing through your head, Target has something a little different planned.

Somewhat surprisingly, they’ve snagged the designer not to help you stock up on staples, but to deck you head-to-toe in plaid. The two are working together as part of a “tartan takeover” Target has planned for August. On their blog, they announced that you’ll find everything from Diet Coke bottles, to shampoo bottles, to ChapStick tubes, to paper towels decked out in the pattern. You can expect to find a whopping 360 products in the line.

Lippes is helping Target tackle 50 of those items. No lookbook images have been released just yet, but they did offer a sneak peek of the fashion we can expect to find come August. The looks are – you guessed it – super plaid-ed out. We can see different variations of the patterned transferred onto a dress, a winter coat, a fur vest for kids and a super cute bucket bag.

It might be somewhat unexpected, but after all the floral prints of spring and neon patterns we’re bound to see this summer, we’re guessing the tartan takeover is going to come as a welcome change.

What plaid piece are you hoping this line will include? Share with us in the comments below?

(Photo via A Bullseye View and @adamlippes)