The New Target Swimwear Collab You Need to Know About
Categories: Style News

The New Target Swimwear Collab You Need to Know About

So, yes, a big chunk of the country did just get hit by #blizzard2016 a week ago, but hey, it’s never too early to start dreaming of summer right? If you want to do a little more than dream, we suggest you head to target to try on some of the pieces from their new swimwear collaboration with luxury resortwear brand ViX.

If you’re not yet familiar, ViX was founded by Brazilian-born designer Paula Hermanny. As one of the first designers to introduce luxury swimwear in the US, Hermanny’s designs have always been focused on quality and making a statement in a loud but never too OTT kind of way. The brand is also a celebrity favorite and has been spotted on everyone from Pippa Middleton to Kate Moss to Gisele Bundchen.

The Target collaboration features 50+ pieces of swim and beach wear that all come in under $55 – a steal in the often expensive world of swimwear. You’ll find everything from wrapped bikini tops to a cut-out one-piece to a maxi cover up. Full of playful pattern and vibrant colors, these piece are all begging to be worn on that not-so-distant summer vacay.

The collection can be found starting today at select Target stores throughout California and New York or online.

What swimwear collab are you looking forward to most this summer? Share with us on Twitter @britandco

(Photos via Target)