Must-see TV? That soon could be Taylor Swift’s new tagline. It turns out people enjoy watching the singer’s music videos more than most network shows. According to new data from Nielsen and Vevo, people would much rather watch TayTay “Shake It Off” than, say, Modern Family or The Big Bang Theory. The study compared music videos with ratings for CBS, NBC, ABC and Fox shows, and found that Swift’s catalog of music had a larger audience than all but one network TV show, according to Variety. With 18 million US viewers watching Swift’s videos the week “Bad Blood” debuted, we aren’t too surprised. With Swift you get drama, comedy, singing, a #girlsquad of models and, of course, so many sequins and crop tops. Sorry Shark Tank, but you just don’t have that (though The Bachelor might.)
The data also found that Drake’s videos were watched by close to 6 million US viewers during the week that “Hotline Bling” came out, beating a number of hit TV shows. Rihanna’s videos were also watched by nearly 6 million viewers when “B*tch Better Have My Money” came out this past summer.
Vevo VP of research Andrea Zapata told Variety that these results do not mean TV is dead, though it definitely indicates that how we consume entertainment is changing, especially with all these new media platforms.
As for the one show that Swift couldn’t pry eyes from? NCIS: Los Angeles. Apparently Swift has got nothing on Chris O’Donnell and L.L. Cool J solving crimes. Apparently the NCIS crowd doesn’t appreciate cat Instagrams as much as the rest of us. Weird.
Would you watch a Taylor Swift TV show? Tell us @BritandCo!
(Photo via Jason Merritt/Getty)