As winter beings to loosen its grip and we look ahead to new spring styles, there are plenty of collections we’re super psyched about (see: Madewell and Sophie Theallet, who has the most diverse campaign ever), but according to those in the know, there’s one brand in particular that we should all be paying a *bit* more attention to.
In fact, in a recent fan-voted end-of-year ranking for “most relevant brand of 2016,” adidas took home first place, with double the amount of votes runner-up brand Supreme took home and seven times more votes than its leading competitor, Nike (!!!), even with Bella Hadid repping the brand hard.
According to High Snob Society, its high vote count is thanks to some mega collabs from big names (we’re looking at you, Kanye West and Pharrell Williams), popular spokesmodels (ahem, Karlie Kloss) and “a more diversified portfolio” (read: a bigger selection of cute stuff).
Huh! We totally wouldn’t have guessed it, but perusing the site, we can definitely see what all the buzz is about. *Adding 10 items to our cart.*
What’s your go-to brand for spring? Let us know over @BritandCo.