What Exactly Is Athleisure Beauty Anyway?
Categories: Beauty News

What Exactly Is Athleisure Beauty Anyway?

Less is more has never been truer than it is right now in the world of beauty. Think about it: We have lazy-girl-approved no-makeup makeup and braids that you can style in five minutes flat. While you may be familiar with athleisure fashion essentials, that same sentiment has transitioned into the beauty world and is known as athleisure beauty. From gym-ready makeup to sweat-proof products, the trending category is all about a laid-back look that can hold up to light activity. Kick back, throw your fave comfy (but cute) threads on, and read on to learn about this new minimalist vibe.

Can I still wear makeup for the athleisure beauty trend? While athleisure definitely implies scaling back your style, it doesn’t mean that you have to ditch all your makeup. It’s really about relying on products that stand up to activity throughout the day — from running to a meeting to running on the treadmill. When it comes to makeup products, think about keeping them simple, long-wearing, and streamlined. In terms of skincare, you’ll want to look for products that majorly simplify your routine, like Suntegrity Natural Moisturizing Face Sunscreen & Primer, Broad Spectrum SPF 30 ($45).

Do the products have to be all-natural? A facet of the athleisure beauty trend is that products tend to be natural or mineral-based. It’s all about being able to apply something in the morning, head to spin class, and end the night binging your favorite TV show without having to worry about clogged pores from chemical-ridden products. If you’re looking to transition, consider swapping out a foundation for a long-lasting, lightweight BB cream like Physicians Formula Organic Wear BB Cream ($15). A natural, dual-use cheek and lip color like Tata Harper Volumizing Lip & Cheek Tint ($36) will leave behind a light stain which is perfect for low-impact workouts.

Does each product have to last all day long? The goal of athleisure beauty is to keep your makeup super low-key, and long-wearing products go hand-in-hand with that concept. A solid choice to keep your lashes looking lovely without having to think twice about ‘em is Milk Makeup Weekend Lash Stain ($22) — it’s currently sold out but will be back in stock soon, FYI. This bad boy checks all the athleisure beauty boxes: It’s waterproof, looks extremely natural, and lasts for TWO DAYS. Talk about low-maintenance, high-performing makeup!

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