Every time New York Fashion Week rolls around, we know we’re in for a major case of style envy before we even get to the runway. As our Instagram feeds fill up with street style pics, it’s near impossible to resist searching for that one thing you could absolutely justify splurging on from your favorite as-seen-on-blogger outfit, you know if you can find a close enough match. This NYFW, fashion platform Keep.com is taking the nail-biting out of that pursuit by turning its blog into the destination where you can shop some of the best snapped-on-the-street looks in real time.
Renamed StreetStyle for the week-long sartorial stint, the blog — accessible both online and on the Keep.com iPhone app — pairs Fashion Week #OOTDs alongside collections of lookalike styles that span every aspect of the featured ‘grammer’s look. Going gaga for that fringe skirt blogger Tamu McPherson is twirling in or need TV personality Courtney Kerr’s fur-trimmed biker jacket to get you through the last weeks of winter? On StreetStyle, the you can find a handful of designer and budget-friendly copycats right there on the same page, no hunt required. And since Keep.com has perfected the swoon-and-shop model with its fully integrated universal shopping cart, you’re really just a few clicks away from making the leap from fashion fangirl to street style star.
How do you shop your favorite as-seen-on-Instagram looks? Who are your favorite peeps to follow online during NYFW? Tell us in the comments below.
(Featured image via Giulia Bruni/Getty)