Listen up, cash-strapped healthy eaters: Whole Foods has heard your “Whole Paycheck” prayers. Last Wednesday, co-CEO Walter Robb announced a chain of budget-friendly, millennial-geared stores that will be launched sometime in 2016. In a press release he disclosed the company has its sights set on a “uniquely branded store concept unlike anything that currently exists in the marketplace. Offering our industry leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection.”
So what does that even mean? Well, it means you can now plan on having your farm-fresh eggs, organic coconut oil and cacao nibs for less. There’s no word yet on the offerings, how exactly they are magically slashing their prices, where the store locations will be or even what the name will be. But we for one are excited about this increased access to sustainable food, lifestyle products and hopefully never having to Google “How to Save Money at Whole Foods” again. All we can say is: Watch out, Trader Joe’s. Whole Foods wants a piece of your millennial pie.
Are you excited about the news? Share your thoughts below!
(Photo via Gaia Health Blog)