June is Pride Month, and not only have celebrities been showing their support for the LBGTQ+ community with plenty of heartwarming words, but companies the world over have also been joining the conversation and making efforts to give back. One retailer that seems to have missed the mark, however, is Abercrombie & Fitch.

In a tweet that has since been deleted, A&F shared a quote which read, 鈥淭he Pride community is everyone, not just LGBTQ+ people,鈥 attributed to 鈥淜ayla, merchandiser.鈥 Along with the message came a photo of Kayla wearing the brand鈥檚 Made for Love capsule collection (100 percent of the proceeds for which will go to the Trevor Project, 鈥渁 national 24-hour, toll free confidential suicide hotline for LGBTQ youth鈥).

Though its intention may have been positive, the Twitterverse was not impressed, as many criticized the retailer for trying to take the focus away from the true meaning of Pride Month.

Abercrombie & Fitch has not commented on the tweet, but has since replaced it with another one that puts the focus back on the LGBTQ+ community.

鈥淧ride is an important time for the LGBTQ+ community,鈥 they wrote. 鈥淎t A&F we work to ensure that everyone feels included, respected and empowered. #pride.鈥

Was Abercrombie & Fitch in the wrong with its first tweet? Tweet us @BritandCo.

(h/t Teen Vogue; Photo via Kevin Lee + Justin Sullivan/Getty)