The movement to make garment production a domestic endeavor has been happening for some time now. It’s American Apparel’s core value and a key selling point for a bunch of other USA brands. And though making things locally can create a noticeable and positive impact on the community, cost effectiveness is usually not one of those. It can be a serious struggle to be an emerging designer who’s trying to make money while also manufacturing in the US. So it’s a good thing that fashion superheroes, Banana Republic and the CFDA have come to the rescue.
The retailer and the Council of Fashion Designers of America have teamed up to help those up-and-coming makers get noticed by creating two limited-edition collections by NY and LA-based designers. The capsule collection will be sold at select Banana Republic flagships and online.
Marissa Webb, the creative director of Banana Republic told WWD, “This new program is a great opportunity to provide mentorship and resources to help creative talent grow their business while designing and producing locally.” Timo Weiland, a five-year-old label that produces their pieces in NY’s Garment District, is the first designer to be featured.
The collection is set to debut during New York Fashion Week this month and will hit stores in March of 2016. Though the brands are waiting until next week to reveal the full look, they did release a sneak peek via their Instagram today. The red top (or dress, who knows!) definitely looks like it has the makings of a spring wardrobe addition. Banana Republic and the CFDA have already chosen an LA-based designer who will be featured after Timo Weiland, but they’ve yet to announce who it will be.
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(Photo via Jason Kempin/Astrid Stawiarz/Getty and @bananarepublic)