Ban.do’s Founder Is Releasing a Mental Health Jewelry Collection
According to the Anxiety and Depression Association of America, anxiety affects about 40 million adults over the age of 18 in the US each year — that’s 18 percent of the population, and those are just the reported cases. While mental health awareness is on the rise, there’s still much work to be done in addressing and treating these common conditions.
Jen Gotch, the founder of cool-girl lifestyle brand ban.do, has always been brutally honest IRL and online about her personal struggles with mental health, and she’s teamed up with celeb-fave jewelry brand Iconery to release a collection that’s not only relatable, but also does a lot of good.
The collection includes two nameplate necklaces that retail for $45 each. One reads “Anxiety” while the other reads “Depression,” and these are issues that are near and dear to Gotch, as she personally battles both. “One thing we can all do is work to remove the stigmas associated with mental illness,” says Gotch. “These necklaces are a step in doing that, and I hope they can also serve as a conversation starter for people to be more open about what’s going on in their minds.” Gotch also hopes the accessories will “promote a dialogue about feelings and help individuals get to a place where they’re comfortable asking for and receiving help.”
The necklaces can be found on ban.do’s and Iconery’s websites and 100 percent of the proceeds from the collection that’s purchased from ban.do will be donated to Bring Change to Mind, a nonprofit that holds events to encourage people to open up and talk about their anxiety and depression using humor. Now that’s a cause we can get behind.
Will you be getting one of these necklaces? Tweet us @BritandCo!
(Photos via Iconery)