Benefit Cosmetics knows the power of good brows. Not only is an on-point brow shape enough to change up your whole look (just ask Jessica Alba!), but thanks to the brand, it can now help you to change the world by aiding other women in becoming their best selves. Bold Is Beautiful is the new initiative from the company that aims to empower women and girls, thanks to donations funded through your brow waxes.
For the entire month of May, Benefit will donate 100 percent (read that: 100 percent!) of the proceeds from its brow waxes to charities like Girls Inc., Dress for Success, Girl Develop It, Step Up Women’s Network, The Princess Project, and Look Good Feel Better. While each charity differs in its services, all share the common goal of making women’s lives better, whether that be in the form of career mentoring or providing a prom dress for a teen in need.
For the cost of a single service, you can make a difference in someone’s life by providing a week of hands-on programming for one girl, for instance. Get up to six waxes, and you just helped a woman in need suit up for her next potentially life-changing big gig. Benefit’s 2017 goal is to raise $6.8 million dollars globally, and $2.7 million here in the US.
To break that down for you: That means one brow wax helps Girls Inc. provide one week of hands-on programming for one girl, or it helps The Princess Project send a teen to prom, or it goes to fund Look Good Feel Better, which provides beauty workshops for women coping with cancer. Two brow waxes help Step Up fund school supplies for one freshman girl for 30 weeks of after-school programming, and three brow waxes help Girl Develop It support a woman building her first website. Six brow waxes help Dress for Success suit a woman for her job interview.
That’s so much good that can be done with your regularly scheduled brow wax!
Isn’t this the best reason to get your brows done? Tweet us your thoughts @BritandCo.
(Photo via Benefit Cosmetics)