Prime Day Deal: Lumineux’s Fluoride-Free Whitening Toothpaste 2-Pack Is 15% Off

If you’ve been curious about the fluoride-free, hydroxyapatite toothpastes all over your feed but didn’t want to pay full price to try one, Prime Day is the moment. Lumineux’s Performance Whitening Toothpaste is built around a 10% concentration of nano-hydroxyapatite — a mineral that’s naturally part of tooth enamel — and pitched as a gentler route to a brighter smile. For Prime Day, the 2-pack is 15% off — down to $8.49.

The deal

For Prime Day — June 23–26, 2026 — Lumineux’s 10% Nano-Hydroxyapatite Performance Whitening Toothpaste 2-pack is 15% off, down to $8.49 (from $9.99). It’s a Prime Day deal, so a Prime membership is required, and the price ends when the event closes on June 26 (or earlier if it sells out). At $8.49 for two tubes, it’s a low-cost way to try the hydroxyapatite formula.

What it is

It’s a fluoride-free, dentist-formulated whitening toothpaste in Radiant Mint, and the headline ingredient is 10% nano-hydroxyapatite (nHA) — a form of the same mineral that makes up tooth enamel, used in this category as a peroxide-free approach to whitening and enamel support. Per Lumineux, it’s clinically proven to whiten, anti-plaque and anti-tartar, and made for strong, healthy teeth. Each tube is 3.75 fl oz (106.3 g), and this deal is for two.

How to use it

Use it like any toothpaste — a pea-size amount, twice a day. Because it’s fluoride-free and peroxide-free, it’s an easy everyday swap rather than a harsh, occasional whitening treatment, and the Radiant Mint flavor keeps it simple. As with any whitening routine, consistency matters more than intensity; give it a few weeks of regular use, and check with your dentist if you have specific concerns about going fluoride-free.

Who it’s for

It’s for anyone who wants a gentler, peroxide-free way to brighten their smile, or who’s specifically looking to go fluoride-free with a hydroxyapatite formula. The 2-pack and the Prime Day price make it a low-commitment way to test the hype — and a reason to stock up if you’re already a fan. If you specifically want a fluoride toothpaste, this isn’t that; it’s a fluoride-free, nHA-based formula.

Frequently asked questions

When is the Prime Day deal?
The 15% discount — down to $8.49 — runs during Amazon Prime Day, June 23–26, 2026. A Prime membership is required, and the price ends when the event closes (or earlier if it sells out).
What is nano-hydroxyapatite?
Nano-hydroxyapatite (nHA) is a fine form of hydroxyapatite, the mineral that naturally makes up tooth enamel. In toothpaste it’s used as a fluoride-free, peroxide-free approach to whitening and enamel support. This formula contains 10%.
Is it fluoride-free?
Yes — it’s a fluoride-free, dentist-formulated formula in Radiant Mint. If you prefer a fluoride toothpaste, this isn’t the right pick.
Where can I buy it?
It’s available at Amazon — use the button above for the current 2-pack listing and price.