This New DIY Furniture Company Wants to Be the Next IKEA
Swedish furniture co IKEA has made millions of DIY hack dreams come true, wireless charging pieces budget-friendly for all and made furniture shopping fairly fun.
Founded by ex-Apple engineers, Campaign is a just-launched on-demand, ecommerce furniture company looking to revolutionize the space. How so? Well, other than the company’s online-only business model (think Casper but for your living room), Campaign is making it cheaper, faster and easier for you to get its pieces from a warehouse to your house.
The company is looking to accomplish that efficient + budget-friendly mission by cutting down shipping costs — and the overall cost — of furniture while also expediting the delivery-to-home assembly time from the typical 8 weeks plus to only a week. The ecommerce company is making that possible by shipping pieces in smaller boxes, which Campaign is able to accomplish due to its patent-pending folding design. Also see recently launched Indiegogo campaign company Greycork for more innovation in the furniture shipping and assembly world.
Shipping in November, you can reserve one of Campaign’s mid-century inspired chairs, sofas or loveseats ($495-$995) today and customize your new household statement piece with the five fabric color options and various leg shape/finish choices.
Based in Emeryville, California, the company promises your new high-quality, affordable home pieces are meant to last a lifetime and are built for a transitional lifestyle due to its easy assembly time. Speaking of assembling, Campaign promises that typical headache-inducing task is simple as well because no tools are required and are ready for you to relax on within minutes. Too good to be true? We hope not.
Will you be adding a piece of furniture from Campaign into your home? Let us know if you’re leaning toward the loveseat, the chair or the sofa in the comments.
(Photos via Campaign + @campaign)
