This Is the Real Reason You Crave Chips + Candy
No matter how hard we try to curb our afternoon snack attack, sometimes we find ourselves still chowing down on unhealthy snacks like candy and chips. Well, according to a new study from the British Psychology Society, boredom is probably to blame. So if you’re reaching for a mini rainbow donut, chocolate funfetti nachos or an extra handful of potato chips during the day, there’s a good chance you’re just bored. The study came to the conclusion that when bored, people crave fatty and sugary foods.
Dr. Sandi Mann from the University of Central Lancashire (UCLan) and Faye Ibbitson and Ben Edwards, co-authors of the research, conducted two different studies surrounding boredom and its effect on people’s food choices.
First, they asked 52 people to complete a questionnaire about their food choices both before AND after doing the super boring task of copying the same group of letters repeatedly. The researchers found that the participants were more likely to show preference to unhealthy foods like chips and desserts after doing the boring task.
In the second study, they asked 45 people to watch either a funny video or a boring video and provided both healthy and unhealthy snack options to both groups. They weighed the bowls before and after to measure how much was eaten. And shocker — the group that got stuck watching the boring video ate significantly more of the unhealthy snacks.
According to Dr. Mann, the results aren’t all that surprising, adding, “This strengthens the theory that boredom is related to low levels of the stimulating brain chemical dopamine and that people try to boost this by eating fat and sugar if they cannot alleviate their boredom in some other way.”
She also goes on to note that future health education campaigns should take into account boredom, especially in the workplace.
Tweet us your healthy snack inspo @BritandCo!
(Photos via Getty)
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)