You may not have heard of Emma Watson’s natural beauty guru by name, but you’ve most certainly seen her influence: The Beauty and the Beast star constantly shouts her out on her @the_press_tour Instagram account.
Imelda Burke is the founder of Content Beauty & Wellbeing, the organic skincare shop in London, and Watson turned to the beauty expert to help her find skin-saving natural products. “Emma had become interested in naturals and organics, which fits with her views on sustainable fashion,” Burke told Racked. “For a time, she was stopping by weekly to try something different, until the store manager suggested we meet,” she says. “It’s great to meet someone who is as curious and as much of a fan of finding independent brands and natural formulations as I am.”
According to Burke, this is “a cross between body oil and a health tracker.” She went on to explain that while there’s no tracking technology in the actual oil, it “encourages you to massage your breasts daily, which makes you familiar with them so that you can mentally track any changes.” What’s more, it can actually act as a preventative treatment, as it is said to “prevent and reverse cysts, rejuvenate cells, and increase immune cell activity.”
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(h/t Racked; Photo via Alberto E. Rodriguez/Getty)