Why You Should Do Black Friday Shopping at This Cool Kid Basics Brand
With what feels like a million sales happening this weekend, it can be a bit overwhelming to decide where to start shopping. Should you hit up Sephora for one of their 32 $10 deals or try to score something from Lululemon’s exclusive Black Friday collection? Or should you maybe skip the chaos altogether and head to a state park in California (where you can get in for free on Friday)? If you’re not trying to fight off a sea of aggressive bargain hunters, we vote you stay home and shop online at Everlane for some quality basics. Why? Because all the profits made on Black Friday will be donated to their factory workers.
Back in 2012 and 2013, Everlane made their stance on all the Black Friday madness very clear by totally shutting down their site for a day. But realizing the day puts people in a shopping state of mind, they’ve since decided to find a way to use it to do some good. Last year they spent the day raising money for the silk factory that they work with in Hangzhou, China and bought solar panels for the workers’ on-campus apartments.
According to Fast Company, this year the brand aims to raise $100,000 to create a new wellness program for factory workers, offering on-site health care, free food and English classes.
Everlane’s founder and CEO Michael Preysman says, “This is an opportunity to help people on Black Friday. The other piece of it is just to reflect on what it means to be consuming and buying gifts for people when there are others in the world that can benefit from our help. This is our way of finding balance in those two things.”
While nothing will be on sale, Everlane’s apparel is already at a pretty affordable price point for the quality goods you’re getting. With the holiday literally a day before being all about giving thanks and the charitable holiday season ahead, this could be a great way to satisfy your shopping urge while also giving back and avoiding the madness happening outside.
Do you know of any other companies doing good this Black Friday? Share with us in the comments below.
(Photos via Everlane)