Earlier this year, people complained about popular face-changing app FaceApp and its racially insensitive way of trying to 鈥渂eautify鈥 users by making their skin more white. After the 鈥渟park鈥 filter was removed after fans commented on its lightening effect, you鈥檇 think the makers of the app would have learned their lesson. But yesterday, the app was at the center of controversy yet again after it released, and then quickly removed, a filter set that changed people鈥檚 race, including what some users are calling digital blackface.

While it may seem fun to try on a different look, many are pointing out the racism involved in Black, brown and yellow face.

Over the last few years, people have become more aware of the fact that imitating other people鈥檚 race or ethnic background are not acceptable forms of dressing up. Using an app that changes a person鈥檚 race from white to Black is the digital version of this.

FaceApp has 40 million installs across Android and iOS devices, and has recently started adding paid 鈥渟tyle鈥 filters designed to make users look better by adding elements like makeup or a hipster beard. According to Tech Crunch, FaceApp CEO Yaroslav Goncharov claimed that in creating the different 鈥渆thnic鈥 filters (as opposed to the 鈥渟tyle鈥 filters), the company was hoping to make everyone equal, 鈥渋n all aspects.鈥

In a statement, the company tried to defend the filters before deleting them. 鈥淭hey don鈥檛 have any positive or negative connotations associated with them,鈥 Goncharov said. 鈥淭hey are even represented by the same icon. In addition to that, the list of those filters is shuffled for every photo, so each user sees them in a different order.鈥

Regardless of intentions, it鈥檚 good to remember that people鈥檚 race and identity aren鈥檛 costumes 鈥 even in the form of a filter.

Do you still use FaceApp? Tell us @BritandCo!

(h/t Tech Crunch; photo via FaceApp)