Hundreds of women had said yes to their Alfred Angelo wedding dresses, then the brand’s sudden closure left the brides-to-be in the lurch. The company filed for bankruptcy on July 14, which led to the immediate shuttering of the stores, wholesalers, and offices. The biggest losers in this sad situation are the hundreds of brides-to-be who have been left dressless. Molly Kang, who founded wedding dress startup Floravere that disrupted the stagnant wedding dress industry, wants to help.
Kang wanted to simplify and clarify a process that is overwhelming to so many women, so she created her company that allows you to try-on dresses at home before you buy and even allows you to customize your own silhouette. Floravere turns out dresses in three months, as opposed to the more customary nine, so it works well for brides who are in a pinch. When news broke of the Alfred Angelo closures, Floravere’s mission to help out brides in need was further realized, and here’s how the brand is coming to their rescue.
The company is offering up the line’s 50 bridal samples (sizes 2, 4, and 10) for a giveaway to the first applicants. All they have to do is fill out a form and Floravere will be in touch with availability. Anyone who isn’t quite quick enough for the first 50 will get a 30 percent discount on the site’s offerings with proof of purchase of a never-to-be-seen Alfred Angelo gown.
There’s already enough to worry about on the big day. Walking down the aisle without a dress shouldn’t have to be one of them.
What would you do if you were an Alfred Angelo bride? Tell us if you’d take up Kang’s offer @BritandCo!
(h/t People Style; Slaven Vlasic, JP Yim/Getty, Floravere)