This Proves the Forever 21 You Know Is Going to Change
Needed more proof that now was the best time to shop Forever 21 if you’re over 21 years old? Just check out the retailer’s newest campaign featuring the store’s chicest styles yet, all shot in sophisticated black and white. Whether the new pieces are ones you need for your dream fall wardrobe or not, one thing’s for sure: this is not the Forever 21 we shopped at in high school.
While the photos may look fairly stark, the colorless campaign is actually full of clever, eye-catching details that will especially speak to older millennials (like me!). From the ‘90s minimalist vibe of the series that tugs on my nostalgic heartstrings to the fact that the models appear to actually look like me — as in, not teen girls — the campaign feels extremely relatable to an almost-30-year-old.
There’s a definite “gimme!” quality to the campaign too. The styling feels like a mix of the easy-going cool girls from Everlane and the moody trendsetters at Zara with looks that say “These girls don’t try too hard, but they look good,” a sentiment that tops my #stylegoals list (and most likely, yours too). Plus, the high-contrast lighting makes details on the clothing pop, which gives us the chance to pause and stare at the of-the-moment styles (something we’ve rarely, if ever done when we’re schlepping through piles of clothing in-store). The texture of the knit tank, the clean lines of the sporty sheath dresses and the tailoring in the cozy coats are making us think a trip to the mall is order once the collection drops on September 11. Keep up your attention to detail, Forever 21. We’re noticing.
Do you shop at Forever 21? Tell us about your other favorite places to shop in the comments below.
(h/t PopSugar, photos via Forever 21)
Back in January, we introduced you to a feel-good cause to inspire your New Year's resolution: a walking challenge to help raise funds for the amazing cancer fighters at The Leukemia & Lymphoma Society. I took part in the challenge with the Brit + Co team and ended up walking 105+ miles in January — it was awesome.
This spring, there's a new challenge on the horizon, The Leukemia & Lymphoma Society's Big Climb. The ask: On May 15, 2021, you can step up to take cancer down by committing to climb 1,311 steps, walking 3.2 miles, or doing 440 chair step-ups at home as part of the Big Climb. If you need some motivation to bring movement back into your daily routine — look no further!
As always, it's free to sign up, but climbers are encouraged to set a fundraising goal to help beat cancer. We'll be organizing another Brit + Co team to step up, and I hope you'll join us too! Keep scrolling for a peek at where I'll be completing the challenge in my Los Angeles neighborhood around the hidden Silver Lake Stairs. Happy climbing!
Never underestimate the power of an accountability buddy! I asked my in-laws, my partner, and a few friends to join me so we can keep each other motivated and accountable in completing the challenge — virtual high-fives all around! Also, my dog Fox is a great climber, too.
An aesthetically pleasing backdrop is a huge motivator for me! I'm fortunate to have all sorts of painted steps around my neighborhood to keep the challenge interesting, but you can also keep cool inside with at-home chair step-ups.
Don't forget to share your progress on social — #BigClimb!
Feel free to break the challenge up if you need to by tackling half the distance in the AM and half at sunset. Here's me 1,311 steps later and ready for a break — but, think I earned this one!