We鈥檝e talked about the many, many different period options out there. Whether you鈥檙e looking for greener pads and tampons,聽better period panties聽or even wearable tech that can help with your cramps, menstrual product innovation聽definitely seems to be having a moment.

For millions of women across the country, the issue isn鈥檛 a lack of access to options 鈥 it鈥檚 a lack of access, period. (No pun intended.) Pads and tampons aren鈥檛 covered by food stamps, and adequate menstrual care isn鈥檛 always available through聽homeless shelters聽and women鈥檚 charitable resources, because it鈥檚 not as talked about as clothes and canned goods donations. That means, for many women, managing their periods isn鈥檛 just a monthly inconvenience 鈥 it鈥檚 practically impossible.

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But now, Alex Friedman and Jordana Kier want to change all that. They鈥檙e the co-founders of LOLA聽(the company that makes environmentally friendly, 100-percent-organic cotton tampons), and they鈥檝e partnered with聽Support the Girls, Distributing Dignity聽and Simply the Basics to distribute LOLA tampons to women in need.

鈥淲e launched LOLA with an idea that women deserve more from their brands and feminine care specifically,鈥 says Alex. 鈥淭hese products aren鈥檛 available to women who need them most, and as a company by women for women, we wanted to be more helpful there.鈥

Since July 2015, 100,000 LOLA tampon donations have reached 27 states, 60 cities and 100 shelters. With the launch of the formal charitable arm of the company, LOLA gives back, they hope to add even more partners over time and eventually reach every state across the US. And next year, when the company expands its product offerings to include organic cotton pads and liners, they鈥檒l include those products in their quarterly donations as well.

And raising awareness is just as important to the campaign as the donations themselves. 鈥淲e want to get across that tampons shouldn鈥檛 be a luxury item,鈥 says Jordana. 鈥淓verything from the tax we have to pay on tampons聽to homeless shelters not always stocking these products is part of the issue.鈥 They鈥檙e using hashtag #tamponsarenotaluxury to spread the word, and also recommend that LOLA fans host a 鈥減roduct donation party鈥 (or 鈥淧eriod Party,鈥 if you want to go there) to galvanize your own community to make donations聽and start talking about these issues.

With just a little bit of time and effort, you can help make periods suck just a little bit less for women in your region. For more information on the 鈥淟OLA gives back鈥 campaign and how to get involved, visit聽mylola.com.

What are your ideas for supporting聽wider access to feminine care products, and making sure that #tamponsarenotaluxury? Tweet us your tips @BritandCo, and be sure to use the hashtag.

(Photos via Erik Tanner for LOLA)