Your eyelid is the perfect canvas to play with color, application, and finish — but we often forget that the under-eye also has a lot of pretty potential. It’s a refreshingly unexpected area to bring attention to that adds dimension to your look. Meet your new must-try makeup look: the upside-down trend.
“The upside-down makeup style centers on the lower lash line,” says pro Jamie Greenberg. “The lower lash line is bolder than the top of the eye or upper lash line.” Instead of adding the drama on top, focus it on the bottom — just don’t go overboard (see: Joan Smalls, above, for inspiration). “Be wary of making the under-eye statement too big,” Greenberg, whose clients include Rashida Jones, Chelsea Handler, and Kaley Cuoco, warns. “It can distract from the pretty.”
Read on to learn about five must-have products to make the upside-down fad totally your own.
1. Lock it in. Creating a long-lasting base that your eye makeup can latch on to is key. “Too Faced Shadow Insurance ($20) ensures the shadow will stay in place,” Greenberg explains. “Even if you’re wearing a lighter shade on top and it’s not the star of the show, this will lock the look in.”
2. Stencil in the lines. The concept of coloring inside the lines goes beyond coloring books; it can be applied to beauty too. Shadow Shields The Original ($10) makes slaying this style a cinch. They’ll protect your skin from eyeshadow fallout, but in this case, they actually act as a guide. “Use them as a tool to help fill in your lower lash line with product,” she says. “They’ll help you not go too big with your look.”
3. Smudge away. Avoid fluffy eye makeup for this buzzed-about beauty look. A compact, precise tool will deposit pigments with more definition but still allow you to smudge and smoke it out, which is what you’re after. “The rounded shape and tight bristles in the bareMinerals Smoky Smudger Brush ($16) make blending into your lower lash line easy,” Greenberg tells us.
4. Blend, blend, and blend some more. Achieving a soft but bold final product is the goal, so finding a product that plays well with others is important. Whether you’re mixing it with other hues, deepening the color, or sheering it out, super blendable shadows are everything. “I’d use MAC Eyeshadow ($16) for this look because they blend gorgeously,” she says. “I love using complementary colors to brighten the eyes.”
5. Define and line. Now that you’ve got your shadow set, a touch of eyeliner is the finishing touch. A subtle swipe of concentrated color at the root of your lower lashes (on top of your blended-out shadow) will make your eyes pop even more. “Lancôme Drama Liqui-Pencil Longwear Eyeliner ($23) blends gorgeously underneath the eye and they come in fun colors,” Greenberg recommends. Opt for a matte finish for more muted makeup or play with a shimmery metallic to make your eyes sparkle.
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