Selfies are taking the world by storm. From selfie shoes to selfie drones to selfies that inspire fan fiction, the self portrait seems to have inundated every part of our society — even for good. In India, dads are taking selfies with their daughters for an awesome cause and not just to use to embarrass them at prom.

The Indian prime minister Narendra Modi recently addressed the issue of increased rates of female infanticide and the dearth of girls who have access to a good education. He tweeted a picture of himself with his daughter to promote expanded rights for women via the campaign Beti Bachao, Beti Padhou (which translates to “save a girl, educate a girl”) and encouraged the dads of his country to tweet pictures of themselves and their daughters on social media using the hashtag #SelfieWithDaughter. The results were heartwarming — see a few for yourself.

Cute as this may be, the campaign has garnered some criticism. Shruti Seth, an Indian television star, criticized the prime minister, saying “selfies don’t bring change, reform does.” She urged him to support widespread change in the way women are treated in India and put a stop to “the hatred spread in his name.”

If you want to help empower girls in India, check out this website for discussions and resources you can use to donate time or money or spread information. After you do that, then go snap a pic with your pops.

Is spreading awareness on social media enough to change policy? Tell us what you think in the comments!

(h/t DailyMail; featured photo via @WomenInTheWorld)