Fashion has always been a space for declaring how you feel inside and that isnât changing with Jennifer Lawrenceâs new campaign for Dior. The versatile actress, whoâs now serving as a brand ambassador for the luxury designer, isnât about to separate style and politics. In her latest print ad for Dior, Jennifer pairs jeans with a blazer. But itâs all about her shirt, which reads: âWE SHOULD ALL BE FEMINISTS.â
As one of Hollywoodâs most vocal supporters of feminist issuesâshutting down wage inequality, sexism and body shaming, all while proving female friendship equals powerâLawrenceâs look is âon brand.â The phrase is a straight-up message of solidarity, as well as a hat tip to author/genius/life hero Chimamanda Ngozi Adichieâwho originated the phrase as the title of her book-length essay and TED talk. Adichie, who has written brilliantly about fashion in the past, was right in the front row when Dior debuted the shirts at New York Fashion Week earlier this year. Did we mention another kickass woman designed the tee for Dior and chose the authorâs quote? Thatâd be Rihanna.
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While itâs worth being skeptical of corporate feminism, the tees arenât just for Diorâs bottom line. A portion of the proceeds will be headed to the Clara Lionel Foundation, which Rihanna founded in order to âfight against injustice, inequality, and povertyâ by providing equitable access to education and healthcare.
Still, the teeâs $710Â price tag is pretty alarming. Dior has faced some justifiable backlash from the Internet, even with the charitable proceeds.
Criticism aside, itâs positive that fashion labels are preaching a message theyâll be held accountable for in practice. And it doesnât hurt that J-Law and Rihanna, two hugely influential stars, are broadcasting that message on a global scale.
What do you think of Jenniferâs new campaign? Let us know @BritandCo!
(h/t Us Weekly; Photo via Mike Windle/Getty Images)
