The Kardashians’ Makeup Artist Is Launching Your Perfect Brow Gel… and Much More
The Kardashians know A LOT about makeup (the youngest Kar-Jenner does run her own beauty company empire, after all), so when they trust someone to do it for them, you know they’ve gotta be talented. That honor goes to makeup artist Joyce Bonelli, who’s so good, in fact, that she says it’s her contouring and not plastic surgery that has given “Khloé a nose job for the past eight years.” Now, Bonelli’s got a few products of her own up her sleeve, and come Christmastime, she’ll be sharing them with you.
Bonelli has been steadily bringing us goods for some time now — you might recognize those insane leather lace-up pants Kourtney Kardashian donned to a Lakers game back in March from the Joyce Bonelli Shop ($1,100) — but it seems as though she’s now updated her social media handles to include (gasp!) “cosmetiques.”
But don’t expect an onslaught of goods from the beauty maven. As she told The Cut, “I’m not here to sell bullsh*t..It’s the best of the best. I’m not selling a thousand different things, it’s just a few things that I love. I’m excited. It’s really perfect.”
Those “things,” so far, include a brow-gel sample that Bonelli is currently testing at her manufacturer in Milan, Italy. “I’m into legit gluing them in place,” she confessed. Tint-seekers need not apply, however. “It’s clear in color; I’m not trying to add any shimmer or gold,” she said. “It lasts all day, so that when I touch my face and rub my brow, it’s still there. It doesn’t look like makeup, but just keeps it where it’s supposed to be.”
It’s a mantra that’s in line with Bonelli’s own makeup preferences: As she revealed to the outlet, she’s not particularly into trends such as, oh, say, watercolor eyes. “I do see the Instagrammers who are doing a full face with magenta, turquoise, and fuschia eye shadow,” she says. “Who does that? I’ve never seen anyone anywhere with that on their face. I’ve never gone to the grocery store and seen those colors on someone else.”
Instead, her line, which is due out in September or October (read: sometime before Christmas, if all goes according to plan), is more about tapping into one’s own natural beauty. “The basis is it’s about the ritual of beauty for a woman,” Bonelli shared. “It’s to bring out each person’s natural beauty and accentuate that.”
Are you pumped for Bonelli’s new line? Tell us over @BritandCo.
(h/t Refinery 29; Photos via Donato Sardella, JB Lacroix + Denise Truscello/Getty)
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)