Kelly Osbourne has a knack for taking a hair color and making it her calling card. In her younger years, she was the Queen of Darkness, with edgy jet-black locks for days. Later, we saw her transform into a purple-haired fashionista on E!’s Fashion Police. “My color has become me,” she said back in 2014. “The first time I dyed it and looked in the mirror, I saw myself and felt like me.”

But now, she’s ditching her signature look in favor of brand new jaw-dropping hue that will have you double a double take.

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Welcome to the new ME!!!!!! 🔥

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“Welcome to the new ME!!!!!!” the former TV host captioned the debut shot of her bright tangerine ‘do. Wowza! Talk about bright! The uber-bold shade is one of pure fierceness, and we’re loving every second of it.

The brains behind her makeover, colorist Jonathan Antin, gave us a few alternate shots at the look, which saw the 32-year-old bearing a striking resemblance to Paramore front woman Hayley Williams in her earlier days, or, as some have pointed out in her comments, her own mother, Sharon Osbourne.

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Thank you so much @colorbyjoshua I'm obsessed!!!!

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Love it or hate it, however, the There Is No F*cking Secret: Letters from a Badass Bitch ($22) author isn’t likely to tone it down anytime soon. “I’ve never be a natural girl,” she said in the same previous interview. “I’ll never be normal or simple. The most insulting thing someone said to me was to call me ‘beige.’”

Orange it is!

What do you think of Kelly’s new look? Share with us @BritandCo.

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 (Photo via Alberto E. Rodriguez/Getty)