Kelly Osbourne has a knack for taking a hair color and making it her calling card. In her younger years, she was the Queen of Darkness, with edgy jet-black locks for days. Later, we saw her transform into a purple-haired fashionista on E!鈥檚 Fashion Police. 鈥淢y color has become me,鈥 she said back in 2014. 鈥淭he first time I dyed it and looked in the mirror, I saw myself and felt like me.鈥

But now, she鈥檚 ditching her signature look in favor of brand new jaw-dropping hue that will have you double a double take.

Welcome to the new ME!!!!!! 馃敟

A post shared by Kelly Osbourne (@kellyosbourne) on

鈥淲elcome to the new ME!!!!!!鈥 the former TV host captioned the debut shot of her bright tangerine 鈥榙o. Wowza! Talk about bright! The uber-bold shade is one of pure fierceness, and we鈥檙e loving every second of it.

馃敟馃敟馃敟 color by me. . . #hairpainting #fire #love

A post shared by Joshua Anderson; Colorist (@colorbyjoshua) on

The brains behind her makeover, colorist Jonathan Antin, gave us a few alternate shots at the look, which saw the 32-year-old bearing a striking resemblance to Paramore front woman Hayley Williams in her earlier days, or, as some have pointed out in her comments, her own mother, Sharon Osbourne.

Thank you so much @colorbyjoshua I'm obsessed!!!!

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Love it or hate it, however, the There Is No F*cking Secret: Letters from a Badass Bitch ($22) author isn鈥檛 likely to tone it down anytime soon. 鈥淚鈥檝e never be a natural girl,鈥 she said in the same previous interview. 鈥淚鈥檒l never be normal or simple. The most insulting thing someone said to me was to call me 鈥榖eige.鈥欌

Orange it is!

What do you think of Kelly鈥檚 new look? Share with us @BritandCo.

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(Photo via Alberto E. Rodriguez/Getty)