Here’s What Really Went Down Between Kim Kardashian and Beauty Vlogger Jackie Aina
Kim Kardashian West’s Crème Contour and Highlight Kits ($48) launched last week, and already they’ve been at the center of plenty of drama. Not only did the Keeping Up With the Kardashians star face accusations of blackface in the line’s promo photos, but fans also called her out for allegedly shading beauty vlogger Jackie Aina in her recent Instagram.
The popular vlogger reviewed Kardashian West’s line on YouTube, and let’s just say, she wasn’t blown away. Aina was honest about her disappointment at the size of the product and the steep learning curve for mastering the product. She also scoffed at the $48 price tag, questioning if it was really worth $50 plus after shipping.
It was that mixed review that had fans thinking Kardashian West may have intentionally snubbed Aina at the brand’s Bel-Air launch. Kardashian posted a series of photos of herself with guests to thank them for attending; Aina’s pic was mysteriously missing a tag.
Adding fuel to the shade flame was Aina herself, who claimed that the entrepreneur intentionally left her name out of the photo. “She knew what she was doing,” she told fans in an Instagram live. “I didn’t glorify the product in my review, but I also didn’t bash it.”
Kardashian West has since taken to Twitter to clear the air, explaining that it was merely an accident, and that Instagram wouldn’t allow her to tag Aina once the photo had been posted.
I just saw a story saying I intentionally didn’t tag @jackieaina in a pic I posted on Instagram because of a review she did about my line.
— Kim Kardashian West (@KimKardashian) June 27, 2017
I would never post someone’s pic on my page and then intentionally not tag them.
— Kim Kardashian West (@KimKardashian) June 27, 2017
When I uploaded the album I was tagging everyone that came to the party and for some reason it wouldn’t let me tag Jackie’s name.
— Kim Kardashian West (@KimKardashian) June 27, 2017
I hung out with @jackieaina in my home and she was super sweet!!
— Kim Kardashian West (@KimKardashian) June 27, 2017
I love that she has an opinion and I’ll take what she said and use it to better my products.
— Kim Kardashian West (@KimKardashian) June 27, 2017
Honestly, I’m so thankful to everyone who is giving me feedback on my beauty products & I love hearing what everyone loves, and doesn’t love
— Kim Kardashian West (@KimKardashian) June 27, 2017
So @Instagram, can you change it so that you can tag people in galleries after they are posted, so I can avoid this issue in the future?
— Kim Kardashian West (@KimKardashian) June 27, 2017
Aina, for one, seems to be satisfied with the explanation: She’s since tweeted her back to say that all is well.
So when this happened I was confused. It wasnt about being recognized, it felt like I was being shaded for a less than perfect review https://t.co/bldIVd1Vi0
— La Bronze James (@jackieaina) June 27, 2017
I don't know @KimKardashian personally, so while she was super sweet tbh it's hard NOT to assume the worst of people in this industry 😩
— La Bronze James (@jackieaina) June 27, 2017
but anywho thank you @KimKardashian for clearing that up, having me into your home and welcoming my honesty and feedback ❤️
— La Bronze James (@jackieaina) June 27, 2017
Guess that’s one case of shade shut down!
Do you buy Kim’s explanation? Tell us why or why not @BritandCo.
(Photo via Dia Dipasupil + @kimkdardashian)