Kim Kardashian West’s Crème Contour and Highlight Kits ($48) launched last week, and already they’ve been at the center of plenty of drama. Not only did the Keeping Up With the Kardashians star face accusations of blackface in the line’s promo photos, but fans also called her out for allegedly shading beauty vlogger Jackie Aina in her recent Instagram.
The popular vlogger reviewed Kardashian West’s line on YouTube, and let’s just say, she wasn’t blown away. Aina was honest about her disappointment at the size of the product and the steep learning curve for mastering the product. She also scoffed at the $48 price tag, questioning if it was really worth $50 plus after shipping.
It was that mixed review that had fans thinking Kardashian West may have intentionally snubbed Aina at the brand’s Bel-Air launch. Kardashian posted a series of photos of herself with guests to thank them for attending; Aina’s pic was mysteriously missing a tag.
Adding fuel to the shade flame was Aina herself, who claimed that the entrepreneur intentionally left her name out of the photo. “She knew what she was doing,” she told fans in an Instagram live. “I didn’t glorify the product in my review, but I also didn’t bash it.”
Kardashian West has since taken to Twitter to clear the air, explaining that it was merely an accident, and that Instagram wouldn’t allow her to tag Aina once the photo had been posted.
Aina, for one, seems to be satisfied with the explanation: She’s since tweeted her back to say that all is well.
Guess that’s one case of shade shut down!
Do you buy Kim’s explanation? Tell us why or why not @BritandCo.
(Photo via Dia Dipasupil + @kimkdardashian)