Lady Gaga wants you to totally rethink the concert tee — you know, the merch you pick up after seeing a show (perhaps in one of these concert-ready looks). For her upcoming Joanne tour, the merch is so cool, it has its own lookbook, and trust us: You’ll want this for your street style #OOTD pics.
Lady Gaga is capitalizing on her major recent moments at the Super Bowl (where she may or may not have made a political statement) and the Grammys, where she performed with Metallica, with a merchandise capsule collection for her upcoming Joanne World Tour.
The creative firm that produced Gaga’s Super Bowl performance (along with a ton of others) is teaming up with Bravado, the merch manufacturer behind such big names as Kanye West, The Weeknd, Drake, Kylie Jenner, and Justin Bieber.
In the collection, you can expect to see short sleeve t-shirts ($60), long sleeve t-shirts ($30), a dad hat ($40), silk scarves ($100), nameplate necklaces ($30), a necklace that reads“Grigio Girls” ($45), and a “Joanne” patch ($12).
And it’s all pretty cute! So cute, in fact, that it warrants its own lookbook. Check out some of the shots below.
Now, if you’ll just excuse us while we order one of everything…
What do you think of Gaga’s merch? Will you buy anything? Tweet us @BritandCo!
(Photos via Stuart C. Wilson + Jeff Kravitz/Getty/Synchrodogs)