As any expectant mother will tell you: the struggle of finding stylish and affordable maternity wear is SO real. If you’re spending a small fortune on maternity clothes that will have no use after a few months or you’re having a hard time finding cute ways to style your bump, LE TOTE has the solution.
LE TOTE is the Netflix-for-fashion subscription service that sends you clothes and accessories at a monthly rate. The idea behind their new maternity line came from co-Founder and CEO Rakesh Tondon’s wife’s struggle to find fashionable, inexpensive maternity wear. “For decades, women, including my wife, have been sharing and swapping maternity clothing with one another, which is why we feel maternity is such an important and essential extension of LE TOTE’s service,” says Tondon.
For a flat rate subscription of $59 a month, LE TOTE will send you a shipment of three garments and two accessories based on favorites you save. Once you receive your shipment, you can wear the clothes as often as you want for as long as you want. There’s no limit to the number of totes you receive in a month, so when you’re ready for a new tote just send all the items back and get a whole new shipment of goodies. If you really love any of the items you received, you also have the option to buy it at a discounted rate.
Maternity Tote features a great selection of designers including Japanese Weekend, Maternal America, Noppies and Kate Middleton favorite, Seraphine. There are also a few exclusive pieces for Summer & Sage designed by fashion blogger and mother of two, Cara Loren Van Brocklin.
This is a big step for maternity wear and we can’t wait to see other ingenious new ways of shopping for moms-to-be!
Tell us, are you excited to try out this new service? What other tips do you have for finding great maternity wear?
(All images via LE TOTE)