Instagram is one of our favorite places on the internet to get lost, and it鈥檚 so easy to do, what with it being one of the number one ways to spot trends (like holographic lips and double crescent nails). It鈥檚 also gotten some well-deserved respect lately for releasing features that fight back against trolls and cyber bullies. Instagram: 1, Haters: 0. The social media platform has seen a lot of change this year, with their branding redesign and torrent of new features, the latest of which is 鈥 drum roll 鈥 live video streaming for everyone (not just celebs!). If we were Snapchat, we鈥檇 be shaking in our (super stylish) boots right about now.


You鈥檒l need to update your app to get the new feature (which is rolling out over the next few days), but once you鈥檝e done that, streaming live is super easy. Just swipe right from your feed and tap the Live button. Your Live videos will disappear as soon as you鈥檙e done recording, rather than Snapchat鈥檚 24 hour rule. Since a lot of businesses operate Instagram accounts, we wouldn鈥檛 be surprised to see some businesses running Live video promotions 鈥 for example, if you happen to be on Insta when one of your favorite brands goes live, they might offer a special promo code just for viewers.

As far as personal use goes, Insta鈥檚 new feature would be a great way to share your surroundings with friends and family who can鈥檛 be with you in the moment, like if you鈥檙e traveling or at a concert, for example.

Whether it鈥檚 for personal or business use, we鈥檙e excited to see what people come up with!

What do you think of Instagram鈥檚 new feature? Should Snapchat be worried? Tell us @BritandCo!

(h/t The Next Web, photo via Instagram)