This Royal Tops 2017’s Most Influential Wedding Dress (And It’s Not Kate Middleton)
Global fashion search engine Lyst just released its 2018 wedding fashion report, a treasure trove of bridal style data culled from more than 100 million user searches and five million fashion products from 12,000 online stores. (Whew!) And if you’re in the percentage of the population that’s currently planning nuptials, there are some interesting tidbits here you’ll want to know, including several trends that have the potential to influence your big-day decision making.
According to the data, wedding dress prices are on the decline — hoorah! Last April, the average price of a wedding dress on Lyst was $1,157, or 25 percent lower than the year prior. This year, that number dropped 5 percent to $1,098. Whether it’s due to brides becoming more savvy shoppers or the surge in affordable dress option from stores like Topshop, ASOS, David’s Bridal, and H&M, the numbers don’t lie. Women want the most bang for their buck, even on the biggest day of their lives.
Price isn’t the only factor brides are concerned with. It seems today’s modern woman wants to own her individuality and sexuality on her big day. Searches for bridal jumpsuits and bridal suits increased by 113 percent in the last year, and wedding dress searches including the words ‘backless’, ‘sexy’ or ‘nude’ have doubled. Color, too, is evolving along with silhouette. Rose, yellow, and red all saw a surge in 2017 Lyst searches and searches for ‘black bridal dresses’ increased 18 percent from the year before.
As far as style inspiration goes, the royals still reign supreme in the eyes of brides to be. Pippa Middleton’s wedding to James Matthews was the number one most influential wedding on 2017, with searches for her dress designer Giles Deacon spiking 148 percent in May 2017. ‘The Meghan Markle Effect’ is also going strong. As predictions for who will design her gown get bandied about, those brand names see a near instant uptick. Case in point: Ralph & Russo searches shot up 82 percent, Misha Nonoo increased 79 percent, and Erdem and Roland Mouret also got boosts.
(Photos via Getty)
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