When shopping, size shouldn鈥檛 be anything but a number 鈥 but that鈥檚 not to say that some of us don鈥檛 attach certain feelings to said number. If you鈥檙e out shopping and your usual聽鈥渟ize鈥 doesn鈥檛 fit (remember, that聽+ what is the ideal聽is constantly changing!), it can be frustrating to go up or go down. Athletic wear company Manifesta is looking to make clothing聽that gets rid of the emotional attachment we place on sizes. Instead of labeling their line聽with a numerical value, such as a size four聽or six, they use flowers. They鈥檙e betting that wearing聽a size 鈥淩ose鈥 or a size 鈥淰iolet鈥 will聽make you think about your body in a new, positive way.


The good vibes don鈥檛 stop there. The clothes themselves are made聽a tad thicker than regular workout clothes, with the intention of keeping everything in place. 鈥淲e believe every woman deserves to feel sexy,鈥 reads the brand鈥檚 mission statement. 鈥淲e believe that every woman deserves to feel amazing. We believe that every woman deserves the chance to achieve greatness. We believe that every woman deserves the opportunity to improve herself and her fitness. We believe that the only valid judge of a woman is herself.鈥 Now that鈥檚 a mantra we can get behind.


Founder Rachel Blumenfeld came up with the practical idea for the line when she had trouble finding athletic wear that would stay in place during her workouts. She was sick of having to adjust her shirt in between circuit moves and yoga poses. At Manifesta,聽all of the designs are made with curvy women in mind, which she found was a big hole in the fitness market. The result is a line of tops and bottoms that a wide range of body types聽can look and feel good in. With playful product names like 鈥Sore Not Sorry Capri鈥 and 鈥Keep Your Head Up Hoodie,鈥 the whole feeling of Manifesta is fun and empowering. We are major fans!

What athletic wear brand is your favorite? Tell us in the comments.