Where Has Michelle Phan Been?
Michelle Phan started blogging about makeup in 2005, and by 2016, had amassed a YouTube following numbering over eight million, released a makeup line Em Cosmetics with L’Oreal, and started a makeup subscription company Ipsy (which acquired Em in 2015) that was valued at $800 million in 2015. But a little less than a year ago, she completely disappeared from the internet.
In a move that shocked her devoted fans, Phan stopped uploading videos to YouTube about nine months ago. “I peaced out because I think I was going through depression,” Phan told Racked in an interview. “I don’t know because I didn’t go to a hospital or anything or get diagnosed, but I was taking a few quizzes online and I felt really sad everyday.”
But now the makeup maven is back and has a new outlook on beauty to boot. “When I was a teenager, makeup was a form of confidence; I felt like I needed makeup to feel beautiful,” she revealed to Allure. “Then in my 20s, makeup became this art; it became an outlet for me to be creative, for me to express myself, for me to find different facets of who I was.”
“But now — and I’m turning 30 this year — I do feel like I’m different. I’m changing. I’m more simplified. I know the type of eyeliner I need to wear to look the way I want to look. So things have become more refined, and I think that’s how my perspective on beauty in general has changed — it’s become more refined.” A refined look that no longer includes eyeshadow or foundation, just a little concealer on blemishes, lip gloss, and eyeliner.
Her makeup line, Em Cosmetics, is a lot simpler too after she bought it back from L’Oreal. In fact, when she launches on April 17, there will only be two products: lip creams ($16) and liquid eyeliners ($15).
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Introducing our Illustrative Eyeliners in Felt and Brush tips! [SWIPE LEFT to see Felt tip] This satin-matte finish eyeliner lets you create the perfect winged liner with precision! Ultra-black formula, waterproof, smudge proof, cruelty free and vegan! Coming April 17th to EMCosmetics.com. 👀
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“When I took this brand back, I wanted to keep it more timeless and elegant,” she says. “I could have done the more trendy things like the highlighters and stuff, but then I was like, ‘No, I want to focus on the things that I wear all the time and that my viewers want to wear.'”
Sounds like her time away has given her a refreshed look on things, and we’re glad to see she’s back!
Which Em Cosmetics product are you most excited about? Tweet us @BritandCo!
(h/t Allure; photos via Angela Weiss/Getty)