This Brand Will Make You Love White Underwear
White underwear almost always holds the very last space on our lingerie wish lists. The reason: It’s just hard to feel ultra-sexy in the stark skivvies, especially when there are so many dark and dreamy colored briefs, thongs and bodysuits to choose from. Those of you who hold a similar stance, be prepared to actually swoon over these white pairs from Negative Underwear. Just be warned: one look, and they might start taking over your top drawer.
Founded by two college besties, the NYC-based underwear brand has formulated the perfect anti-tighty whities. As the name suggests, fit and finesse trump frills (you won’t find a single bow on any waistband here), but the minimalist-leaning designs still have a decidedly feminine feel. The color palette sticks to classic neutrals: black, nude and yes, white, along with just a few unfussy patterns tossed into the mix.
So what makes these stand out? It’s the back-to-basics details like light, luxe fabrics and thoughtful construction — case in point, these panties come without annoying, scratchy tags. If you’re paring down your wardrobe to basics this fall, it’s about time you started uncomplicating your underwear too. Here are four pairs to help kickstart that panty purge.
1. White Sieve Thong ($28): A thick elastic waistband ensures this low-rise thong won’t slip. Minimal coverage = minimal panty lines.
2. Nude V1 Essaouira Bodysuit ($200): Take your loungewear game to the next level with this metallic spotted one piece. We’d wear this out of the house under a pair of our coziest jeans.
3. White Boa Brief ($35): A subtle snakeskin helps these briefs strike the perfect balance between sexy and comfy.
4. White Sieve Brief ($35): The ultra soft mesh and flirty, cheeky fit prove that you need a LWP (little white panty) in your underwear drawer ASAP.
Do you look for frills or fit when it comes to underwear shopping? Tell us about your favorite brands in the comments below.