Hot off the heels of Eva Chen’s being announced as Head of Fashion Partnerships at Instagram (congrats, Eva!) comes a huge partnership with one of our favorite department stores, Nordstrom. The clothing retail giant has really been stepping up their shopping game. Things like TextStyle, where you can literally text to buy items, and a curbside pickup program have helped distinguish Nordstrom from its competitors. Just in time for their Semi-Annual Anniversary Sale, they’ve introduced the ultimate Insta snap: a 15-stories-high art installation on the roof of their downtown Seattle flagship.
It includes a 55-foot recreation of a Leith leopard print dress on a 25-foot-long clothing hanger.
The best part? Nordstrom will disassemble the piece after the Anniversary Sale ends and donate the giant dress to Goodwill, who will turn it into 1,000 shopping bags. See the entire project come together here!
What would your hashtag be if you saw this from above? Tell us in the comments!