Old Navy used to be synonymous with those Fourth of July tees your mom made you wear every year. But the Gap-owned company has come a long way since your the festive attire of our youth. Over the past few years, the brand has been undergoing a style revamp a la Abercrombie & Fitch. Basically, they don’t want to be that chain retailer you used to wear in middle school. They want to work for your grown-up life. And TBH, they’ve kind of succeeded. Their $12 swing dress almost broke the Internet this summer and now they’re diving into the beauty market.


If you’ve been to the check-out line at Old Navy recently you made have noticed a few beauty products on display. Old Navy has sold third-party brands like E.L.F and Burts Bees for awhile but now they’ve just launched their own private label. And you guys, it might just make you skip your next Sephora adventure.

The new line is called Kindred Goods and is currently available at 600 US locations as of today. The 5-piece collection includes a hair and body mist, hand cream, perfume, body lotion and foaming body scrub Each has three different scents to choose from: Sea Salt & Fig, Orange Blossom & Tea and Sweet Cream & Honey. Consider it the grown-up version of your Bath & Body Works obsession. All come in at that trusty and ultra affordable Old Navy price point we love the brand for.

The only downside: this isn’t a line you can order from your couch. As of now, it is only available in select brick-and-mortar stores. So you’re just going to have to shop it the old fashioned way for now. But if there is anything that’ll get us out of bed and ready to brace the crazy world of retail, it’s a good deal.

What line are you dying to try? Share with us on Twitter @britandco.

(Photos via Old Navy)