OUAI’s 3 New Products Have Nothing to Do With Hair
Discovering a product that’s as effective as it is enjoyable to use is a win-win. If your go-to texturizing product can give you the hair of your dreams and smell like a sensory escape, you’ve struck gold. Today, OUAI is joining the likes of Oribe (with the Oribe Côte d’Azur Eau de Parfum [$32]) and Drybar (with The Scent of Drybar [$45]) by translating their beloved product scents from a bottle in your haircare regimen into a fragrance in its own right designed to be used outside the bathroom.
Three limited-edition, signature OUAI Fragrances are launching today in rollerball form for $42 for the set. The clean, fresh scents stem from products the brand — created by celebrity hair pro Jen Atkin — is well-known for. If you’re a fan of OUAI Hair Oil ($28), their Rue St. Honore scent could be your new must-have, with flowery notes of gardenia, ylang-ylang, and white musk. Mercer St., on the other hand, smells similar to OUAI Repair Shampoo ($28), with the subtle aroma of Italian lemon, Turkish rose, iris, and lily. Melrose Place gives off OUAI Rose Hair & Body Oil ($32) vibes, and is filled with citrus-inspired notes, elegant bergamot, lychee, and cedarwood.
Known for their minimalist, millennial-minded approach to hair (AKA less is more), OUAI’s perfumes mirror that level of simplicity. If you’re trying to land on your signature scent, this set is a solid starting place — and makes a stocking-worthy gift everyone will love, since the fragrances aren’t at all overpowering. The best part? The easy-to-use rollerball means that you can freshen up on-the-go (or during holiday travel) without having to worry about over-spritzing.
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